Navigating Growth: The Power of Adopting a Distribution Strategy

Navigating Growth: The Power of Adopting a Distribution Strategy

Efficient growth will always be the focus of every vendor. But what happens when internal resources and capabilities are stretched thin? The answer may just lie in a well-structured distribution strategy.

Kewal (Gibble) Gupta at Channel Partnerships

By Kewal Gupta

20th September 2023

Introduction

In the world of sales and vendor management, scaling capacity efficiently remains a significant challenge. While expanding direct sales teams can spur growth, there’s an undeniable ceiling to internal capacity as well as resources. Many vendors find themselves at a crossroads, where the method of direct sales expansion no longer yield the desired return and results. This is where a robust distribution strategy comes into play.

Recognising the Tipping Point

So, when is the right time to reconsider your strategy from a pure direct model? The red flags will become visible: slowing conversion rates, a decline in productivity, and a noticeable stagnation in growth. It’s at this point that distributors can offer the much-needed leverage, albeit with a need for detailed planning.

The Economic Benefits of Distributors

For those vendors who find themselves grappling with capacity constraints, pivoting to a distribution strategy can be a game-changer. Distributors, with their vast regional expertise and unparalleled customer access, credit capabilities can take on the heavy lifting. From managing accounts to streamlining intricate functions like credit assessments and multi-country sales operations, distributors can be your catalyst for growth.

Weighing the Returns on Distributor Investment

Like every strategy, leveraging external channels comes with its set of challenges. However, a comprehensive analysis often showcases distribution as the key to scalable growth. The initial transition costs are quickly offset by the long-term benefits of optimised capacity utilisation and significant overhead reductions. The key? Select the right distribution partner who understands your business and make sure processes and documents are well-structured. Often a vendor will look at distribution and see it as giving away margin, but without scale you have no growth and the potential to stagnate your business.

Conclusion

Distributors are not just external entities; they are your partners for growth. They offer vendors the unique opportunity to align their capacity with their growth aspirations. By providing the necessary operational leverage, distributors ensure that vendors can expand without stretching their resources too thin. For those vendors standing at pivot point, distributor partnerships might just be the answer to sustainable capacity planning and strategic growth.

Looking to navigate the complex world of distributor partnerships? Our specialists are here to guide you every step of the way. Contact us today by calling: 01923 618099 or email: info@channel-tools.biz.

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    Channel Tools Announces Strategic Partnership with Pyramid Computer

    Channel Tools Announces Strategic Partnership with Pyramid Computer

    Kewal (Gibble) Gupta at Channel Partnerships

    By Kewal Gupta

    15th September 2023

    Channel Tools, a leading company driving new technology distribution and integration solutions, and Pyramid Computer, a leading developer and manufacturer of IT solutions for medium and large enterprises, today announced a strategic partnership to offer Pyramid’s range of interactive kiosk solutions.

    Channel Tools will add Pyramid Computers’ POLYTOUCH® range to its portfolio of solutions, available through TD Synnex. This will enable businesses to provide self-service kiosks for their customers. In addition, the partnership will allow Channel Tools to develop a sales channel for driving Pyramid Computer’s interactive kiosk solutions in the EMEA region.

    Kewal Gupta, CEO at Channel Tools said: “We are excited to announce this strategic partnership with Pyramid Computer. Their innovative portfolio of interactive kiosk solutions extends our breadth of technology solutions in a number of key verticals that we operate. Customers are now looking for end-to-end solutions to deliver the business innovation and outcomes they need. We see this partnership as a critical step in our journey to achieving this for our customers as well as extending our customer reach.”

    POLYTOUCH® includes a wide range of interactive kiosk solutions, offering the highest modularity for the best digital self-services. With a variety of optional modules available, POLYTOUCH® meets any requirement in terms of type, attachment, and numbers. From Food & Hospitality, Grocery & DIY to Healthcare, the POLYTOUCH® range can be used for any use case.

    Anthony Hunckler, Head of Marketing & Design of Pyramid Computer said: “We are very happy to be part of the Channel Tools Partnership Program now. Channel Tools have a huge experience in the creation of new channels and they will help us entering new markets and launching innovative self-service kiosk solutions. Our business can only benefit from this partnership.”

    If you are interested in finding out more about our agreement with Pyramid Computer, please contact us.

    About Channel Tools

    Channel Tools is a leading company driving new technology distribution and integration solutions. The company works with high potential, emerging, and innovative technology vendors to support their growth and adoption with channel. In addition, Channel Tools provides comprehensive marketing services. For further information, visit channel-partnerships.com.

    About Pyramid Computer

    Wherever it is about self-service automation, our kiosk and indoor localization solutions play in the forefront. They effectively optimize processes and redefine customer experience completely new. Our strengths are quality, experience, flexibility and innovation. They enable us to create solutions – both products and services – that precisely meet your requirements. For more information, visit www.pyramid-computer.com.

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      The Future of Interactive Kiosks with Pyramid's POLYTOUCH®

      The Future of Interactive Kiosks with Pyramid’s POLYTOUCH®

      Kewal (Gibble) Gupta at Channel Partnerships

      By Kewal Gupta

      1st September 2023

      Digital innovation is there for all to see in interactions that customers have in all areas of their lives. Because of this, businesses are in a perpetual race to stay ahead of the curve.

      The need for efficient, user-friendly, and innovative solutions has never been more paramount. When it comes to Kiosks, Pyramid’s POLYTOUCH® offers businesses a state-of-the-art interactive kiosk solution that not only meets the current demands but anticipates future needs.

      Pyramid: A Legacy of Excellence

      With decades of experience under their belt, Pyramid Computer’s commitment to excellence and relentless pursuit of innovation has positioned them as a true leader in interactive kiosk solutions. Pyramid’s reputation is built on a foundation of trust, quality, and a commitment to customer satisfaction.

      POLYTOUCH®: The Game Changer

      The POLYTOUCH® range, is designed to transform the way businesses interact with their customers. Its adaptability across various sectors makes it a preferred choice for businesses aiming for a competitive edge.

      Key Features of POLYTOUCH®

      • Modularity: POLYTOUCH® boasts a high degree of modularity, allowing businesses to tailor the kiosk to their specific needs. This ensures that it can evolve with changing business requirements. Even down to colours and logos.
      • User-Friendly Interface: Designed with the end-user in mind, POLYTOUCH® offers an intuitive user experience, ensuring seamless interactions at every touchpoint.
      • Robust Build: Built to last, POLYTOUCH® kiosks are durable and can withstand the rigors of daily use, making them ideal for high-traffic areas.
      • Cutting-Edge Technology: Incorporating the latest in tech advancements, POLYTOUCH® ensures fast, efficient, and reliable operations, enhancing overall user satisfaction.

      Success Stories:

      • Aversi: The largest pharmacy chain in the Republic of Georgia, Aversi, has seamlessly integrated POLYTOUCH® into its operations, enhancing customer interactions in pharmacies and drugstores.
      • Hesburger: A testament to its versatility, the POLYTOUCH® 32″ PASSPORT kiosk offers Hesburger’s customers a swift and efficient ordering process.
      • EDEKA: EDEKA, a leading name in the grocery sector, has elevated its self-checkout experience with the integration of POLYTOUCH®.

      Why Choose POLYTOUCH®?

      Pyramid’s commitment to excellence extends beyond product design. Their collaborations with leading software developers ensure that businesses get an interface tailored to their unique needs. And for those with proprietary software, Pyramid offers comprehensive support for seamless integration.

      Take the Next Step

      Elevate your business operations and redefine customer experience. Contact us today to learn more.

      Contact Channel Partnerships to learn more by calling: 01923 618099

      Or email: info@channel-tools.biz

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      Join us

      Want to know how a Channel Partnership could benefit your business?

      Complete the form below and one of our team will call you back: