thingsTHINKING GmbH partners with Channel Tools to drive their Semantic Platform semantha® across Europe

Kewal (Gibble) Gupta at Channel Partnerships

By Kewal Gupta
22nd November 2021

thingsTHINKING announces signing a strategic agreement with Channel Tools, a leading company driving new technology distribution and integration solutions. Channel Tools has now added the thingsTHINKING Semantics Platform, semantha®, to the portfolio of solutions available through Tech Data. This agreement will allow thingsTHINKING to develop a sales channel in the EMEA region and will be delivered in cooperation with Channel Tools and Tech Data.

semantha® provides an out-of-the-box AI service for semantic processing of text documents and data extractions. The artificial intelligence semantha® understands natural language regardless of the choice of words. She is able to read large amounts of text and finds relevant content in seconds. Furthermore, the analysis can be also integrated via a standardised REST API interface.

Kewal Gupta, CEO at Channel Tools, said: “thingsTHINKING technology, semantha®, strengthens and extends our range of solutions and business outcomes driven by AI. With semantha® we are now successfully extending our reach for text-driven processes with the addition of a market leading semantic AI solution.”

Alexander Walz, Chief Commercial Officer at thingsTHINKING GmbH, added, “With this strategic partnership we are able to help partners and their customers EMEA-wide to speed up their text-driven processes. Fast to deploy stand-alone or enhancing digital transformation.”

If you are interested in finding out more about the semantha® Platform and our strategic agreement with thingsTHINKING, please contact us.

More about thingsTHINKING: The AI semantha® is the result of more than 14 years of research in Natural Language Processing (NLP) and Artificial Intelligence at the Karlsruhe Institute of Technology (KIT) and in 2017 the company thingsTHINKING GmbH was founded. For further information visit:

More about Channel Tools: Channel Tools works with high potential, emerging and innovative technology vendors to support their growth and adoption with channel. In addition, Channel Tools provides comprehensive marketing services.

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