Customer’s digital experience re-imagined: Channel Tools Partners with Oktium, an Instant Live Video Connection Solution

This strategic agreement was formalised in January 2021.

Bryony sandy Channel Partnerships

By Bryony Sandy
26th January 2021

Channel Tools announces today the signing of a strategic agreement with Oktium. The instant live video connection platform allows online customers to reach out to brick and mortar establishments in Retail, Manufacturing, Automotive and Services sectors for an “in-store” like experience. This agreement will enable Channel Tools to develop a sales channel for Oktium in the EMEA region through its partnership with Tech Data.


Developed specifically for use in retail and service industries, Oktium adds convenience of personalised interaction, bridging the gap between the online and in-store experience. This live video connection solution comes with integrated features such as one-tap appointment setting, one-tap information sharing and one-tap payment options and more, setting it apart from other providers. To top it up, all the data obtained during Oktium video calls lands directly into the establishment’s Customer Management Systems such as CRM, or Inventory Management.


Kewal Gupta, CEO at Channel Tools, said: “We are pleased to have signed this agreement with Oktium. It allows us to extend our solutions that are designed to enhance the digital customer’s experience with brick and mortar locations. Its immersive online mobile shopping experience and the data it provides allows companies to increase their visibility and attract more customers. Our partnership with Tech Data allows their customers to add Oktium to their end-to-end solution.”


Mark Tailford, Global Sales at Oktium, added: “Oktium is a video connection unlike any other. It does not require any prior communication between the parties. It is customisable. It can accommodate businesses with multiple employees and departments. We believe, and are glad Channel Tools shares our beliefs, that human Face2Face interaction is a key to businesses’ success in the digital age, and cannot be replaced with anything else.”


If you are interested in finding out more about the solution and our strategic agreement with Oktium, please contact us.

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