SaaS to Automate Customer Retention and Expansion for the Channel


SaaS to Automate Customer Retention and Expansion for the Channel

Channel Partnerships is an alliance between Channel Tools and some of the worlds leading technology sales channels.

What is is a best-in-class SaaS platform for managing customer retention, renewals and expansion opportunities for any business selling hardware, software, devices and equipment.

The platform automates the underlying operational processes in regards to your customer base, your revenue, your customer success and your installed based selling. The robust platform is deployed on the back of Microsoft Azure Cloud with millions of transactions happening per hour.

LIPS Strategy

The platform executes on the LIPS strategy (Land, Invest, Protect and Surrender), to significantly optimise channel sales and grow your recurring revenue.

  • Land: Land represents collecting data to enable a long-term customer success strategy. ensures that you capture and use every piece of your installed base data, to better understand your customers and identify opportunities for expansion.
  • Invest: Invest provides a vital opportunity to demonstrate added value to your customers and partners, while simultaneously growing your own business. Proactively analyse customer data to anticipate lifecycle events and offer proposals that enable incremental revenue growth.
  • Protect: It’s important that you can action all license, maintenance and tech renewals to keep the original investment sold to your customer alive, current and useful over its workable life. Protect existing revenue streams and ensure nothing is missed – even low value renewals. makes it easy to automatically identify, quote and process renewals, without the need for additional headcount or complex systems.
  • Surrender: Eventually, all hardware and software reach end-of-life. Avoid the impacts of obsolescence through proactive preparation for end-of-life or end-of-service. Surrender strengthens revenue and solidifies customer or partner relationships by demonstrating how vital your role is in their digital transformation.

As an installed asset lifecycle management platform built for the channel, enables you to bring your LIPS strategy to life.

Featured Video: What is

Scott Frew, Chief Executive Officer and Founder of, provides a quick overview of and how it helps address some of the challenges faced by today’s technology vendors, distributors and resellers.

Contact us today to find out more.

Key Customer Challenges

  • Managing channel complexities
  • Revenue leakage and customer churn
  • High operational costs and manual processes
  • Quoting and opportunity management
  • Siloed data and lack of intelligence

Solution Features

  • Automated renewals and subscriptions
  • Powerful suite of reports
  • Quote automation
  • Smart expansion campaigns
  • API Integrations
  • Role-based access
  • 24 languages and any currency supported
  • ISO/IEC 27001:2013 certification for ISMS

Solution Benefits

  • Extends customer lifetime value
  • Expedites your quoting process
  • Accelerates time to revenue
  • Drives decisions with business intelligence
  • Reduces cost of sale
  • Retains customers and prevents churn

Join our Partnership Program

There are many benefits partnering with us. Simply complete the form at the bottom of this page to discuss how the program can sky-rocket your visibility in any technology market place. We have huge experience in the creation of new channels – and we can create introductions, leads and business opportunities for your sales teams.

Join us

Want to know how a Channel Partnership could benefit your business?

Complete the form below and one of our team will call you back:

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    Talk to our team today

    Our team is available to chat with you about your partnership opportunities – and how Channel Tools solutions can help you.
    Kewal (Gibble) Gupta at Channel Partnerships

    Kewal Gupta


    Bryony sandy Channel Partnerships

    Bryony Sandy

    Partnerships Marketing Lead

    Chris Reakes Channel Partnerships

    Chris Reakes

    Partnerships Operational Lead

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