LIPS Strategy

The iasset.com platform executes on the LIPS strategy (Land, Invest, Protect and Surrender), to significantly optimise channel sales and grow your recurring revenue.

• Land: Land represents collecting data to enable a long-term customer success strategy. iasset.com ensures that you capture and use every piece of your installed base data, to better understand your customers and identify opportunities for expansion.
• Invest: Invest provides a vital opportunity to demonstrate added value to your customers and partners, while simultaneously growing your own business. Proactively analyse customer data to anticipate lifecycle events and offer proposals that enable incremental revenue growth.
• Protect: It’s important that you can action all license, maintenance and tech renewals to keep the original investment sold to your customer alive, current and useful over its workable life. Protect existing revenue streams and ensure nothing is missed – even low value renewals. iasset.com makes it easy to automatically identify, quote and process renewals, without the need for additional headcount or complex systems.
• Surrender: Eventually, all hardware and software reach end-of-life. Avoid the impacts of obsolescence through proactive preparation for end-of-life or end-of-service. Surrender strengthens revenue and solidifies customer or partner relationships by demonstrating how vital your role is in their digital transformation.

As an installed asset lifecycle management platform built for the channel, iasset.com enables you to bring your LIPS strategy to life.